It’s been long, very very long for beautiful women has been objected as props in advertisements. Sexism in ads are quite true. Women are put in advertisements irrespective of its content and actual need. But what has come in light is something very new. A clothing line had a photoshoot that shows men naked in the pictures and women as the dominant part.
Recently, a suit company of women tried out an entirely distinct concept of showing images of naked men in the process of their campaign. The campaign of Suistudio is titled “Not Dressing Men”. This ad features two parts: one is dominant and in this role,a woman can be seen and another is a man who is used only as props in the background.
The company took the initiative to exchange the practice of sexism in the ads. For the reversal, the company has been lashing out also. To see the criticism, Suistudio vice president Kristina Barricelli in an email to Upworthy defended therr stand: “There is nothing wrong with sex, the naked human body, and the inclusion of that in a campaign. Sex is a big part of fashion.”
She replied to trollers: “The problem is that in recent history, we haven’t seen a naked man objectified in the background. How strange! Why not?”