To counter Reliance Jio’s new and refreshed Rs. 399 plan, Indian telecom giant Bharti Airtel has introduced a new affordable recharge plan, called “Airtel Rs. 448 Plan” for its prepaid subscribers. The new Airtel Rs. 448 recharge plan offers its subscribers unlimited voice calling (any network Local + STD) and 1GB 3G/4G data per day for 70 days on a recharge of just Rs. 448.

Under this “Airtel Rs. 448” recharge scheme, Airtel prepaid subscribers recharging with Rs. 448 can avail free unlimited voice calling to any network and any region in the country (Local + STD), free Roaming calls, free 100 SMSes per day, along with 1GB of 3G or 4G (depending on the circle) mobile data per day for a period of 70 days, totalling 70GB 3G/4G data for the period.

All Airtel prepaid subscribers with 2G/3G/4G-enabled handsets can avail this offer and enjoy the company’s best value voice and data proposition in the said period. If you don’t aware of this, there are some plans of Airtel which are valid for 4G handsets and 4G SIMs only, but this new Rs. 448 tariff plan is valid for all customers having any smartphone. Talking about its FUP details, the telecom operator offers a cap of 300 minutes of outgoing calls within a single day, 1200 minutes of outgoing calls per week, 1GB data per day and 100 SMSes per day.

Note that, this Rs. 448 recharge plan is applicable for selected Airtel customers only. This plan can be accessed via My Airtel app on customer’s smartphone. To avail this offer, Airtel prepaid subscribers will have to download My Airtel app from Google Play Store or Apple App Store and after that when you log into the My Airtel app you will see your best tariff plans.

As we reported earlier, Mukesh Ambani-led Reliance Jio created a small wave in the telecom environment by introducing its highly affordable voice and data-centric combo plans. Reliance Jio has changed the entire telecom industry with its affordable tariff plans and forced the other telecom giants to reduce their data and calling rates. With the launch of its new tariff plan, Bharti Airtel is aggressively going to compete against its other rival operators — Reliance Jio, Vodafone India, Idea Cellular, BSNL, Aircel, and others. In the Indian telecom industry, the revolutionary entry of Reliance Jio has created a new storm and changed the entire telecom scenario by introducing its highly affordable voice and data-centric combo plans. With its highly affordable tariff plans, Reliance Jio has forced the other telecom giants to reduce their data and calling rates. To counter Reliance Jio’s tariff plans, other leading telecom operators have been trying really hard to establish new market strategies and come up with aggressive plans in the Indian market.

A few days ago, Bharti Airtel also launched a new FRC Rs. 144 plan, where the company offers its prepaid subscribers unlimited voice calling to on-network (Local + STD Airtel to Airtel calls), and a total of 2GB of 4G mobile for 28 days on a recharge of just Rs. 144. Apart from this, there is also a recharge plan, called the “Rs. 199 plan”, where the company offers its prepaid subscribers unlimited voice calling to any network and any region (Local + STD) in the country, along with 1GB of 2G / 3G / 4G (depending on the circle) mobile data per day for a period of 28 days.

Besides these plans, Bharti Airtel also has a few more attractive voice and data-centric plans such as the “Airtel Rs. 244 plan”, and “Airtel Rs. 495 first recharge plan”.

Airtel Rs. 244 plan: Under this Rs. 244 plan, customers recharging with Rs. 244 can avail free unlimited voice calling (same network Local + STD), along with 1GB 3G or 4G (depending on the circle) mobile data for a period of 70 days. This plan is applicable for 4G-enabled handsets only.

Airtel FRC Rs. 495 plan: This first recharge plan offers new Airtel prepaid subscribers unlimited voice calling to any network and any region in the country, along with 1GB of 3G or 4G (depending on the circle) mobile data per day for a period of 84 days, totalling 84GB 3G/4G data for the period.