Sony CyberShot HX350 Camera with 50x optical zoom launched

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HX350 Cyber-shot comes with a 20.4MP back-illuminated Exmor R CMOS sensor and BIONZ X imaging processor for effective and accurate image processing. Photo Courtesy:- (Sony India)

Sony India has announced the launch of its new Cyber-shot HX350 point-and-shoot digital camera with high zoom capabilities in India. Sony Cyber-shot is the digital camera range which falls somewhere between a standard point-and-shooter and the full blown DSLR.

The super-zoom HX350 comes with a 20.4MP BSI CMOS sensor and a non-removable 50x zoom lens, just like its predecessor HX300. The company has announced that the Cyber-shot HX350 will be available in Indian Market from Monday exclusively on Amazon.in for a price of Rs 28,990.

KEY SPECIFICATIONS & FEATURES

Sony CyberShot HX350 Camera with 50x optical zoom. Photo Courtesy:-(Photopoint)

1. 20.4 effective megapixels Exmor R™ CMOS sensor.

2. The BIONZ X™ image processing engine for superb detail and noise reduction.

3. The high quality Carl ZEISS® Vario-Sonnar T* lens with powerful 50x optical zoom and 100x Clear Image Zoom.

4. High resolution 7.5cm (3.0”) Xtra Fine LCD monitor & Electronic viewfinder.

5. Full HD video recording capability for beautiful video.

6. Optical SteadyShot & Optical SteadyShot Intelligent Active Mode.

Thanks to its long range lens, Sony says that Sony HX350 high-zoom camera is suitable for landscapes, exotic wildlife as well as family portraits. Fitting beautifully in your hand, the new HX350 camera claims to pack in a commendable performance into a compact body.

20.4 effective megapixels Exmor R™ CMOS sensor & The BIONZ X™ image processing engine

The Sony CyberShot HX350 comes with a 20.4MP high-resolution back-illuminated Exmor R™ CMOS sensor and a more powerful BIONZ X™ imaging processor for accurate and realistic image processing. Sony claims that it can shoot effectively and accurately even for the handheld indoor and dim/low light shooting (stills and movies). And the latest BIONZ X™ image processing engine, which promises area-specific low noise images, diffraction reduction for detailed and crisp photos.

To transform data from the Exmor R™ CMOS sensor into high-resolution images, the BIONZ X™ image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. Photo Courtesy:- (Vatan Bilgisayar)

Carl ZEISS® Vario-Sonnar T* lens with with powerful 50x optical zoom and 100x Clear Image Zoom

Distance is no issue. The compact camera comes with a Carl ZEISS® Vario-Sonnar T* lens, it offers a premium 50x optical zoom range. You get a focal length that can go as wide as 24mm and as tele as 1200mm (Super telephoto equivalent in 35mm format), while the available aperture is f/2.8-6.3. Pull everything closer with a powerful Clear Image Zoom feature on the camera doubles the maximum magnification to a 100x. 100x Clear Image Zoom fills the frame for dramatic close-ups, while ZEISS® quality ensures brilliant images with rich details and contrast.

Equipped with the Carl ZEISS Vario-Sonnar T* coating lens, it offers 50x optical zoom range. Photo Courtesy:- (Sony India)
Photo Courtesy:- (Sony India)

High resolution 7.5cm (3.0”) Xtra Fine LCD monitor & Electronic viewfinder

The Sony HX350 offers a manually tiltable Xtra Fine 7.5cm (3”) LCD display with 921k-dot resolution for framing and composing shots and get the result what exactly you’re looking for. Though like a DSLR, the camera’s 201k-dot resolution electronic viewfinder gives you a clear, real-time preview with 100% field coverage for focusing, framing, and reviewing shots.

The Sony HX350 offers a manually tiltable Xtra Fine 7.5cm (3”) LCD display. Photo Courtesy:- (Sony India)
Though like a DSLR, the camera’s 201k-dot resolution electronic viewfinder gives you a clear, real-time preview. Photo Courtesy:- (Sony India)

Optical SteadyShot & Optical SteadyShot Intelligent Active Mode

The HX350 also packs Optical SteadyShot feature for producing blur-free shots that you can easily shoot handheld movie without any fear. The Optical SteadyShot technology allows it to cut handheld wobbles and camera shakes to attain crisper stills. And Intelligent Active Mode, provides users to record Full HD videos equally blur-free and sharp quality with Sony’s advanced frame-analysis technology and Sony’s 5-axis5 image stabilisation corrects the any effect of slightest of hand tremors.

Full HD video recording capability for beautiful video

Talking about the video recording, Cyber-shot HX350 is capable of Full HD video recording with a manual focus and zoom ring for smooth adjustment. On the right side of the Camera there is an easily-accessible mode dial and custom button for quick adjustment of favourite settings. The camera is capable of 10fps burst shooting, it comes with all the exposure options that movie-maker can shoot in 24p movie format and maximum of 60p in Full HD resolution for authentically cinematic view.

There is an easily-accessible mode dial and custom button for quick adjustment of favourite settings. Photo Courtesy:- (Sony India)

Extra Interesting Facts

For taking about the ports, the camera supports Hi-speed USB 2.0 for interfacing with a PC for transferring content over and a Micro-HDMI port for viewing big, beautiful view of content on a 4K TV. Sony promises battery life of above 2 hours and 30 minutes, which should easily give more than 300 photographs on a single charge. The ISO sensitivity range is rated at (ISO 80-3200 selectable with upper / lower limit), which can be extended to 12800 in multi-frame NR mode. But sadly, there’s no Bluetooth, Wi-Fi or NFC on board, any microphone or headphone socket.