PVR Cinemas divulged its ‘theater on request’ benefit called VKAAO n Sunday. The administration, which depends on crowd-sourcing, permits clients to book a show of their decision from PVR’s gathering of motion pictures and watch it in a theatre adjacent. Clients can welcome companions also for a similar screening. At the point when a base number of tickets are sold, the show gets affirmed. “This thought occurred as a result of the criticism from our clients and it took us around year and a half to assemble everything,” said Kamal Gianchandani, CEO PVR Pictures Ltd. “Once the appointments achieve 50-60 situates, your show gets affirmed and you can go and watch it. Getting 50 individuals to book for a show is effectively possible however on the off chance that it doesn’t get affirmed, we discount their cash,” he clarified.
VKAAO application is presently live on Android and iOS. Clients can book tickets on their site also. It is like video on request administrations, for example, Netflix and Amazon Prime, aside from that one can watch motion pictures in a close-by theater with your companions with VKAAO. “We have an accumulation of more than 500 shows including documentaries, works of art, Hollywood movies, Oscar-assigned films, local motion pictures and additionally as of late discharged blockbusters. We overhaul this inventory on everyday schedule, and will take it to thousands inside three months,” Kamal includes.
For instance, there are Oscar-winning motion pictures, for example, Imitation diversions, Amy, 12 Years a Slave, Zero Dark Thirty; works of art like Kabhie, Silsila, Khalnayak, Lamhe and in addition non-standard movies like Ankho Dekhi and Masaan. Whenever approached if VKAAO is searching for association with administrations, for example, Uber to give drop administrations to theaters, Kamal clarified, “We’re searching for tie-ups where it bodes well to synergise. For instance, tie-up with a dating site will be awesome or tie-up with Uber or Ola will likewise be great. We’re investigating a great deal of cooperative energies yet at this moment the emphasis is on the center action which is viewing your decision of motion picture at your decision of theater.”Presently, PVR has 562 screens in 48 urban communities and VKAAO is currently accessible for the greater part of PVR’s screens.
