On Friday 13th of January, Ok Jaanu will be releasing. Aditya Chopra has found an innovative way to promote his movie.
The promotion strategy involves conning one of the biggest khans of Bollywood.
Aditya Chopra is not on twitter but he tweeted a picture of Salman Khan and him going shirtless from Salman’s twitter handle. The picture has both of them showing their biceps and looking into another shirtless picture.
The tweet said “Ek khan ko con kiya to take this pic . Bhai let me post this on his twitter
He later also tweeted by saying he is gonna con Shahrukh Khan, Aamir Khan, Akshay Kumar, Ajay Devgn and Hrithik Roshan. Let’s see how 31-year-old works out this well.
— Salman Khan (@BeingSalmanKhan) January 6, 2017