The release of the most anticipated phone of this year is just around the corner, but the anticipation seems to be at a low. Piper Jaffray, the full service investment bank and asset management firm, has revealed through a survey that people aren’t that excited about the new iPhone (or the iPhone 8/X or Pro).
One of the analysts of the Jaffray, Michael J. Olson told that the interest for the upcoming anniversary edition of the iconic smartphone hasn’t yet made consumers that excited, as they used to be earlier.
“We surveyed >400 U.S. iPhone users and found that 16 percent expect to upgrade to a new iPhone this Fall, compared to 15 percent last year, while 24 percent will ‘maybe’ upgrade vs. 29 percent last year,” Michael Olson said. He continued further, saying “We also found that the % of iPhone users on a version two years or older (at time of upgrade) is almost identical (66% vs 67%) compared to our 2016 survey.”
All this, means one simple thing-Apple needs to pull up all their socks, in explaining to its fans, during the Keynote event on September 12, that why they need to have this great updated version of the iPhone in their hands and why it matters to them so much. And that’s a need of the hour, as far as Apple’s reputation of being the ‘smartphone leader’ is concerned, that is now being challenged by almost every second rival brand!
