Marketing in Bollywood is not new but strategies get changed with time. New and unique promotion helps a film to more in the box office. Imtiaz Ali’s new flick ‘Jab Harry Met Sejal’ has chalked out unique promotion strategy that adds value to the movie.
The JHMS team had toured the city of Ahmedabad with the launch of Radha Song and created huge hungama around. After the success of its first song Radha with Sejals in Ahmedabad, the team is all set to visit the various pubs and rock the stage in Mumbai. The maker of the movie has decided to launch the second song ‘Beech Beech Mein’ with two leading stars Anushka and Shah Rukh visiting pubs at Lower Parel and Khar social club. In this manner, the leading stars will travel from one pub to another and interact with people.
Jab Harry Met Sejal is a unique romantic comedy targeted at today’s youth. The song is really awesome in spirit to club culture and it is to be unveiled during the club-hop in the night. “Beech beech mein” is the second song from the film after “Radha”. The actors are scheduled to visit clubs from South Mumbai to the suburbs of the city. The song has a lovely tune of Pritam amidst a club set-up.
In support of the promotion, Bollywood Badshah has tweeted these lines on Twitter- ‘’For those happy moments…& relationships…which r fun cos they r not complete…sort of #BeechBeechMein Tomorrow.’’
