Patanjali….Yes, we are angry!!
Though we live in the 21st century few things in India can’t be changed as we can’t change our perception of skin tone. We proudly prefer fairer skin-color by sidelining the dusky or dark complexion which is naturally possessed by a human being. This is why people easily get attracted towards the beauty products who advertise that their beauty cream gives you fairer skin tone.
This is what the advertisement by Patanjali did as just for advertising beauty cream they mentioned that the Dark Complexion is a skin ailment.
The ad is published in Deccan Chronicle on December 17, 2017, and the description reads “Possesses the benefits of wheat germ oil, turmeric, aloe-vera, and basil etc. which are extremely beneficial for skin ailments like dry skin, dark complexion, and wrinkles. Patanjali beauty cream is not just another cream but is a skin nourishment tonic and treatment. It gives you the confidence of 100% natural beauty. Try it yourself and suggest to your family and friends.”
User Karthik posted it on Twitter:
No Baba Ramdev… 'dark complexion' is NOT a skin ailment. Did Tarun Vijay write your ad? pic.twitter.com/laHsUVjFGL
— Karthik (@beastoftraal) January 8, 2018
It’s high time that we all understand that if someone has a dusky or dark complexion then it’s not a skin ailment.
