After announcing Yureka Black in the Indian smartphone market last month, Micromax’s sub-brand YU Televentures on Tuesday launched a new budget-oriented smartphone, called the “Yu Yunique 2” in the Indian tech market. Priced at Rs. 5,999, the new Yu Yunique 2 will be made available for purchase in India starting July 27 (Thursday) at 12 PM exclusively via e-commerce website Flipkart.com in Champagne Gold and Coal Black colour options. The Yu Yunique 2 is the successor to the company’s previous Yu Yunique, which was launched in India back in September 2015. However, the main highlights of the Yu Yunique 2 smartphone are its latest Android operating system, 13-megapixel rear camera, 4G VoLTE support, Corning Gorilla Glass 3 protection and Truecaller as a default dialer.
Commenting on the launch of the Yu Yunique 2, Mr Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax and YU, said “With Yunique 2, we are bringing a smartphone that hits the sweet spot of power, performance and style confluence together in one device. It is a smartphone that will be a compelling choice for those new age users who are always multi-tasking. We have worked towards making a difference- not only in the phone’s design language but the overall proposition that is aligned with the needs of our consumers. We are super excited to partner with Flipkart and integrate a true dialer experience through Truecaller. These partnerships will not only help us reach out to the young hyper social consumers but also deliver greater value, a core thought for YU mobiles that resonates across our range of smartphones available in the market.
Yu Yunique 2 Specifications and Features:
In terms of specifications, the Yu Yunique 2 sports a 5-inch HD IPS touchscreen display with a screen resolution of 1280×720 pixels and a 2.5D Corning Gorilla Glass 3 Protection on top of the display. Under the hood, the device is powered by a 1.3GHz MediaTek MT6737 quad-core processor coupled with Mali T720 image processing unit to handle the graphics. In terms of memory, the Yu Yunique 2 is backed up by a 2GB of RAM and 16GB of internal storage, which can be further expanded up to 64GB via a microSD card. Talking about its software front, Yu Yunique 2 runs company’s own custom UI skin, based on Google’s latest Android 7.0 Nougat operating system. As we mentioned earlier, the handset also comes integrated with a default dialer called Truecaller that allows users to get a seamless caller ID, spam detection, dialling and messaging experience.
In terms of optics, Yu Yunique 2 features a 13-megapixel rear camera with autofocus, 4X Zoom, and an LED flash module. On the front, there is a 5-megapixel front-facing camera for making video calls and capturing selfies.
In terms of connectivity, the dual-SIM Yu Yunique 2 smartphone offers various connectivity options including 4G with VoLTE, Wi-Fi 802.11 b/g/n, hotspot, Bluetooth 4.0, GPS/A-GPS, FM Radio, a 3.5mm headphone jack and a microUSB 2.0 port for charging and data transfer. Sensors on the device include Accelerometer, Gravity sensor, Proximity sensor, and Ambient Light Sensor. On the battery front, the Yu Yunique 2 comes packed with a decent 2,500mAh non-removable battery that is rated to deliver up to 11 hours of talk time on a single charge. Dimension wise, the handset measures 145 x 72.7 x 9.15 mm and weighs 159 grams.
