Superstar Rajinikanth is known for his inimitable and unparalleled style in his movies. That is why he is known as ‘ Style Mannan’ in the industry. And now we hear that a 100- feet hot air balloon would fly through various cities across the globe to promote his upcoming movie 2.0 which is perhaps the unparalleled kind of promotional event unheard before in Indian cinema. These hot air balloons will have the face of Akshay Kumar and Rajnikanth’s printed on the balloon and it will float over many Indian cities and even many international locations.
This will perhaps enable the commuters to rub their eyes in surprise as they would look up for a hot air balloon in the sky. In what it can be claimed to be a new adventurous feat in the promotion. The film itself is a Sci-fi thriller and people are having higher expectations.
Lyca Production has announced that its promotional strategies will kick off soon. The production house has chalked out programme and revealed in Twitter page of Raju Mahalingam that a 100-foot-tall hot air balloon will be promoting the sci-fi robot drama around the world and it will be promoted in cities like San Francisco, London, Dubai, Australia and Los Angeles, In addition, similar promotions with usage of balloons will be held across various Indian cities too.
While this mega promotional event is likely to mark the launch of the latest movie, the film will be in theatres January 25, 2018.
We all are familiar with superstar Rajinikanth style whether it is his walking style or tossing the cigarette into the mouth from a distance, but we have never seen his promotion of a movie on the balloon before. Let us see if this kind of style promotion would want people to see the movie in theatres again and again.
