After launching the Instax Mini 9 instant camera in India last week, Japanese imaging and photography company Fujifilm on Thursday launched its first Hybrid instant camera, called the “Instax Square SQ10” in the Indian market. The company has also updated its premium X series catalogue with the launch of four new mirrorless premium cameras- XT20, X100F, XA10 and X-A3. The premium X-series is specially designed for professional photographers and enthusiasts. However, All the newly announced cameras will be made available for purchase starting early July 2017 via both the e-commerce websites and the all leading offline retail stores across the country.
Starting with the Fujifilm Instax Square SQ10, the first hybrid instant camera comes with a combination of analogue and digital method, where the users can save, select and print their favourite shots. The Fujifilm Instax Square SQ10 features a digital image sensor with digital image processing technology, that allows the camera to enhance photographic image quality and image editing or processing before printing. The Instax Square SQ10 is the first camera which is able to capture square format pictures. It uses new square format film “Instax SQUARE Film”. The Instax Square SQ10 has been launched in India at a price tag of Rs. 22,999.
Moving on the X-Series, the X-T20 is a mirrorless interchangeable lens camera which comes equipped with a 24.3-megapixel sensor APS-C sized X-Trans TM CMOS III sensor. It also features high-speed X-Processor Pro image processing engine and Fujifilm’s colour reproduction technology for high-speed response and outstanding image quality. The Fujifilm X-T20 is also capable of shooting videos in 4K UHD (3840 × 2160) resolution at 30fps or Full HD (1920 x1080) videos at 60fps. The XT20 has been priced at Rs. 79,999 (body only).
The Fujifilm X-100F sports a 24.3MP X-Trans CMOS III, an APS-C sensor with no low-pass filter. The camera also features X-Processor Pro high-speed image processing engine to deliver outstanding colour reproduction and gradation of tones in both stills and videos. The main highlight of the camera is its Advanced Hybrid Optical/Electronic viewfinder for accurate focusing in real time. The Fujifilm X-100F is priced at Rs. 1,14,999 and will be available in two body colour options – Silver and Black.
The Fujifilm X-A10 comes with a 16.3-megapixel APS-C sensor with image processing engine. Combined with the sharp FUJINON lenses, it boasts ultimate image resolution and outstanding colour reproduction. The camera also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction. The Fujifilm X-100F is priced at Rs. 42,999.
Lastly, the Fujifilm X-A3 comes equipped with 24.2-megapixel APS-C sensor and a super intelligent Flash module that accurately controls light output according to individual scenes. Basically, the X-A3 has been designed keeping selfie-lovers in mind as the camera sports a retro design and an 180-degree tiltable LCD monitor that allows users to check their selected area and facial expression before capturing a photo. The Fujifilm X-A3 Kit is priced at Rs. 51,700.
Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “We are very excited to present a range of new products from our Instax and X Series. The SQ10 was developed keeping in mind the needs of our customers wanting to capture moments in square format and also have more options in terms of image editing/processing. We certainly hope that this camera will be applauded and loved by photography enthusiasts and will receive the same success as the other Instax range of cameras. Our X-series, on the other hand, has always been a game changer ever since it was first launched and we do hope that our new offerings will make their mark in the Indian Market.”
