Photo Courtesy: Fujifilm Global

After launching the Instax Square SQ10 hybrid instant camera in India in June, Japanese imaging and photography company Fujifilm has expanded its X series of premium mirrorless camera portfolio with the launch of a new mid-range mirrorless camera, called the “Fujifilm X-E3” in the Indian photographic market. Fujifilm X-E3 is company’s most compact and lightweight mirrorless camera in the Fujifilm X series. This is also the first mirrorless interchangeable lens camera in the series to come with Bluetooth low-energy wireless connectivity that allows users to connect the camera to a smartphone or tablet for transferring images via an application, called ‘Fujifilm Camera Remote’.

Photo Courtesy: Fujifilm

As for pricing, the Fujifilm X-E3 has been launched in the country with a price tag of Rs. 70,999 (body only), and the camera is now already made available for purchase in India via both the e-commerce websites as well as the all leading offline electronics stores across the country in Black and Silver colour variants. With the 23mm f/2.0 lens kit, the Fujifilm X-E3 has been priced at Rs. 89,999. With the 18-55mm f/2.8-4 lens kit, the X-E3 is priced at Rs. 1,02,999.

Commenting on the launch, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “The advantage of an X Series mirrorless camera lies in its compact size packed with cutting-edge innovative technology and unique features that provide great controls along with excellent colour reproduction and image quality. Our latest offering – FUJIFILM X-E3 is built from the essence of minimalism and has been refined to maximize functional performance to its utmost limit. Our endeavour will always be to continuously delight our customers by launching exciting new X Series line up in the coming years as well.”

Photo Courtesy: Fujifilm

Fujifilm X-E3 Specifications and Features:

First unveiled globally in September, the Fujifilm X-E3 features a 24.3-megapixel sensor APS-C sized X-Trans TM CMOS III sensor, which comes coupled with X-Processor Pro high-speed image processing engine for high-speed response and improved continuous shooting performance. The camera offers an outstanding colour reproduction and gradation of tones in both stills and videos. The Fujifilm X-E3 also features a large phase detection AF area and a newly developed image recognition algorithm to deliver fastest AF speed of 0.06 second and to boost the camera’s performance for tracking a moving subject. The Fujifilm X-E3 is capable of tracking moving subjects twice as fast as its previous models. The camera offers 5fps live-view continuous shooting, an autofocus speed detection of 0.06 seconds, a quick start-up time of 0.4 seconds, a shooting interval of 0.25 seconds and a shutter lag time of 0.050 seconds.

In addition to its higher still resolution, the Fujifilm X-E3 is also capable of shooting videos in 4K UHD (3840 × 2160) resolution videos at 30fps, and full HD (1920 x 1080) resolution videos at 60fps. You can also record videos to an external monitor, via the HDMI port, and input audio from an external microphone.

Photo Courtesy: Fujifilm Global

On the back of the camera, the Fujifilm X-E3 sports a 3-inch LCD touchscreen display with 1.04 million dots resolution for framing and composing shots and get the result what exactly you’re looking for. The display offers a clear, real-time preview with 100% field coverage for focusing, framing, and reviewing shots. The static touchscreen panel supports the “Touch Shot”, “Touch AF” and “Focus Area Selection” features. Further, the new ‘Touch Function’ feature on the X-E3 enables gesture control like flick and pinch zoom, to further boost touchscreen operation.

In terms of design, the Fujifilm X-E3 sports a sleek, stylish all-metal design, machined from aluminium. Now the compact body is also lighter and smaller compared to the previous models. The top right corner of the camera body houses two dials, one for shutter speed and the other for exposure compensation. The camera also features a control wheel (on the front portion of the body) and a joystick lever to control the focus area.


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